LIberty Printing

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Logo Design, Business Cards, Letterheads, Envelopes, Brochures, Post Cards, Newsletters, Annual Reports, Invitations and much more.

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EDDM

 
EDDM

Every Door Direct Mail (EDDM) postage is as low as 14.5¢ per piece - and you don't need to compile extensive lists. Simply identify the neighborhoods you want to target, and your printed piece is delivered with the day's mail to every address.

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ART SPECIFICATIONS
From design to distribution. We have your One-Stop Solution.

 

 

At Liberty Printing we have an experienced design staff that can pretty much work with any file you submit. We strive to create your product at the best quality possible or come up with an alternative to the artwork you have access to. The following guidelines are to help you submit your order for fastest service.

 

 

Liberty Printing File Checklist

 

All images/mode are CMYK (see definitions below)

All spot colors are converted to CMYK, unless it's a spot color job.

All images are 300 dpi (dots per inch, see definintions below)

Embed all links/artwork (when applies)

Fonts converted to outlines/curves/art (when applies)

Flatten transparencies (when applies)

Files have images and/or backgrounds extending 1/16" outside final size of file

All images and text intended to print on final products must be a minimum of 1/8" inside the edge of the file (margin), we hightly suggest a 1/4" margin

If file is folding, make sure folds are in correct places

 

Files not meeting Liberty file criteria will affect the your deadline. Delays will occur and approved additional charges may apply to make changes.

 

Save Time and Money by uploading

Preferred File Formats

 

1. PDF (High Resolution)

2. EPS (Vector Art)

3. TIFF (300 dpi)

4. PSD (layered photoshop file)

5. JPEG (high resolution if possible)

 

 

Definitions:

 

You'll need to have a fundamental understanding of raster images versus vector images to work successfully in any graphics package. That is exactly what our knowledgeable design staff is best at. You can leave the technical details to us. However, we do appreciate that an educated customer is a happy customer. Below is a list of definitions for you to get a basic understanding of the terms we use most in this industry.

 

Basically, you should use Raster graphics for photos with complex shading and use Vector graphics for all type, line art and illustrations.


Below is a basic showing of a Vector versus a Raster graphic:

 

 

Raster Artwork (.tiff, .psd, .jpg, .gif, .png) - Raster images are a collection of dots called pixels. Each pixel is a tiny colored square and cannot be scaled larger without loosing quality. When an image is scanned, the image is converted to a collection of pixels called a raster image. Scanned graphics and web graphics (JPEG and GIF files) are the most common forms of raster images.

 

Vector Artwork (some. pdf's,. eps,. ai) - Vector images use mathematical relationships between points and the paths connecting them to describe an image. Where Raster images are composed of pixels, Vector images are composed of paths. Since Vector graphics are mathematically formed they will appear smooth at any size. Most logos are created in vector format, if the designer knows what they are doing. Some vector files may have raster images placed in them, those images cannot be scaled up without loosing quality. Just because it's an .eps or a .pdf, that doesn't guarantee it's all vector or will produce the best results on the press.

 

Bleed - Files have images and/or backgrounds extending 1/16" outside final size of file.

 

DPI - Dots Per Inch, this refers to the amount of information or pixels in the raster image. The more dots the better. We print files that are a minimum of 300dpi.

 

Resolution - web graphics are 72dpi & print graphics are 300dpi. Take a 300 dpi bitmap and increase the size in a graphics program, and presto - you have created a bad case of the "jaggies". The only thing that happened is that the tiny pixel squares got bigger and created jagged edges on your image. Web graphics, including JPEG and GIF files, are always low-resolution raster images. For this reason, web graphics are always a poor choice for printing. High Resolution art is essential for creating high quality printed products.

 

CMYK - To reproduce full-color photographic images, typical printing presses (and some inkjet printers) use 4 colors of ink. The four subtractive primary color inks are placed on the paper in layers of dots that combine to create the illusion of many more colors. CMYK refers to the 4 ink colors used by the printing press — the the subtractive primaries (cyan, magenta & yellow) plus black (key).

 
 
 

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